University of Vermont Springfest: ft. Remi Wolf and Saint Motel

Spring 2023

Software Used: Adobe Illustrator | Procreate | Adobe Photoshop

Deliverables: Brand Identity | Event Poster + Banner | Social Media Graphics | Tickets | Credentials | Event Signage | T-Shirts

Each spring, the University Program Board and Student Government Association sponsors a music festival held on the UVM campus in Burlington, VT which is branded entirely by a student graphic designer. The project required conceptualizing and designing 10+ branded assets (including print + digital), signing an NDA, dealing with contracts, production schedules, and communicating with the concert committee, marketing team, and administrative staff over the course of three months, requiring extreme organization and time management.

The poster concept was inspired by Wolf’s song “Disco Man” and her vibrant, funky music and quirky personal brand. Typefaces used include Alkaline from Fort Foundry, Chuck from Parkinson Type Design, and Phosphate from Steve Jackaman.

Illustration Process Video

Project Highlight: I got to meet Remi Wolf & she told me she loved the design!