Winter Week of Welcome

Winter 2022

Software Used: Adobe Illustrator | Adobe Photoshop | Adobe InDesign

Deliverables: Logo Design | Brand Identity | Social Media Graphics | Stickers | Magnet | Coffee Tumbler | Blanket | Journal | Branded Event Posters | Schedule of Events

Each year at the start of every semester, the University of Vermont Department of Student Life in conjunction with many other departments puts on a themed first week back to class featuring workshops, off-campus events, merchandise and giveaways, an activities fair, welcome back events, and culminates in a wintery festival in the university’s student center. As the lead campaign designer, I created the concept and generated all the marketing materials for the 2022 Winter Week of Welcome.

The campaign required two months of preparation and included multiple logos, stickers, a magnet, a coffee tumbler, a blanket, a journal, multiple posters for weeklong and event-specific branding, social media content, and a schedule of events.